Why I Joined Brand Deal Wizard As A Podcaster: The Best Sponsorships Course

Wanting to secure more consistent, long-term brand deals and sponsorships, here’s why I joined Justin Moore’s sponsorship course, Brand Deal Wizard.

When I launched The Thought Card Podcast in 2018, I had no long-term monetization plan. Like most podcasters, I was too concerned with getting the hang of things — learning the tech, interviewing guests, creating show notes, and keeping consistent, to name a few. However, it wasn’t long after I started to feel burned out and wished I was generating enough income to hire a podcast editor and cover other production costs.

I started monetizing my podcast with affiliate marketing and accepted one-off donations through Buy Me A Coffee, but I had bigger plans. I wanted to land paid brand deals, so podcast sponsorships became a long-term monetization goal. 

But (and this one is a biggie) I had no idea where to start, and my attempts fell flat.

Furthermore, I didn’t have 5,000 or 10,000 podcast downloads per episode, required to join many podcast ads marketplaces.

Although I was on my own, I had a few things going for me:

1. My audience of financially savvy travelers was engaged. They binged my archives and tuned in every other week for new content.
2. I had a unique perspective on travel and personal finance. I spent the last three years building trust with my audience and peers in both industries by publishing new episodes regularly, attending conferences, writing books, etc. 
3. I had the creativity to bring something new to the table besides traditional 15, 30, or 60-second ads.
4. There were rumblings that other indie podcasters were making money through podcast sponsorships, even with a small audience.

In 2021, I worked with a podcast monetization coach, Debbie Arcangeles, to learn how to pitch and negotiate podcast sponsorships.

Simply put — I wanted to learn how to fish so I could fish on my own.

The investment paid off because I landed my first sponsor right after completing the program. Since then, I haven’t looked back. 

I’ve had the pleasure of working with incredible brands such as Expedia, Motley Fool Stock Advisor, and several tourism boards across the United States and Canada.

Working with brands became one of my largest income streams, and by Fall, I quit my job to pursue creative entrepreneurship. 

Now, it’s time to invest in myself again. I wanted to learn how to get consistent brand deals and charge more confidently. This time, I enrolled in Justin Moore’s Brand Deal Wizard, a four-week program for creators looking to pitch, price, and build lucrative, long-term brand partnerships.

When I enrolled in the course, Justin was running it live; however, now it’s self-paced. You can sign up and complete the curriculum at any time.

This post contains affiliate links. I may receive a small commission when you purchase using my links.

About Creator Wizard Newsletter

How did I know Justin was the right mentor for me? Well, it started with his weekly newsletter, Creator Wizard.

I first found Justin Moore on Twitter (@justinmooretfam) and immediately got hooked on his content.

Justin Moore is an energetic sponsorship coach with extensive experience working with brands. Along with his wife, April, he has been a full-time creator for over 7 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over five years that has helped creators earn an additional $3M.

Justin brings a unique perspective because not only has he been a creator in the trenches doing sponsorships for years, but by running an agency, he has insider knowledge of how big brands choose which influencers to partner with and why they pass on others. 

I subscribed to Justin’s weekly newsletter, which shares brand partnership opportunities. Every Thursday, there’s a list of brands to pitch and their contact info — unlock this bonus by recommending the newsletter to your friends. Justin even suggests angles you can explore when reaching out. Did I mention this newsletter is available for free? Yeah, that part!

Creator Wizard keeps me informed and helps me find potential partners. So, when Justin mentioned in his newsletter that his 4-week course was opening up, which he only taught 3x per year, I signed up.

Here are (3) reasons why I enrolled in Brand Deal Wizard as a podcaster.

Why I Signed Up For Brand Deal Wizard With Justin Moore

1. In-depth Curriculum

Throughout this program, Justin teaches you his “Sponsorship Wheel” framework and provides a step-by-step system to get consistent brand deals.

Here’s the schedule:

Week 1: Proven pitch strategies

Week 2: Negotiation and pricing strategies

Week 3: Handling complex feedback

Week 4: Brand nurturing strategies and partnership extension tactics

2. Secure Long-term Partnerships 

By consuming Justin’s free content (watching his YouTube videos and listening to some podcast interviews), I have stopped thinking that brand deals are an unpredictable revenue stream.

Brand deals can become predictable if you do a few things right, like pitching new brands regularly and pitching brands you’ve worked with in the past.

Knowing I’ve potentially left thousands of dollars on the table (and will continue to do so without guidance) was enough for me to enroll in Brand Deal Wizard. I’m really looking forward to learning how to develop a post-campaign re-engagement strategy, roping in past clients with fresh ideas.

3. Staying Organized and Tracking Key Metrics

Justin provides additional resources such as calculators, worksheets, customizable case study templates, and checklists to quickly implement what you’re learning. These resources will continue to come in handy long after the course is over.

Overall, I know there are things I can do to improve how I find, pitch, nurture, and negotiate brand deals and these tweaks have the potential to 2x or even 3x my revenue (sky is the limit baby!!!!).

I’m so excited to be part of cohort #6, and I look forward to learning how to consistently generate leads, fine-tune my pitching process, and create a sustainable business through brand deals and sponsorships. 

Who Brand Deal Wizard is for?

This course is for you if you are a creator or influencer looking for a proven and straightforward strategy to pitch, negotiate, and build long-term campaigns with brands.

For those who are new to working with brands, this course will teach you the fundamentals. For those who are experienced, this course will help you achieve results faster and more predictably.

While Justin’s principles help creators secure sponsorships on any social platform, he talks mainly about YouTube, Instagram, Facebook, and TikTok since those tend to be where most consumer brands are partnering with influencers right now.

So what are you waiting for? Enroll in Brand Deal Wizard today! Have questions, email Justin (at) creatorwizard (dot) com.

Follow Justin Moore on Twitter: @justinmooretfam

Follow Creator Wizard on Twitter: @creatorwizard 

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