Pinterest For Podcasters: 10 Powerful Pinterest Tips To Grow Your Show

Over the last year, I’ve taken Pinterest (very) seriously, and the results have blown me away! So much so that Pinterest is now part of my podcast marketing plan.

Pinterest now brings over 1,500 monthly visits to my travel website – a far cry from 200 last year.

If you’re a podcaster looking to grow your audience, without hustling on social media, you’re probably on the hunt for innovative ways to promote your show. Well, have you considered Pinterest?

With over 570 million monthly users, Pinterest isn’t just a platform for DIY crafts and recipes anymore—it’s a powerful visual search engine where you can drive significant traffic to your podcast.

Unlike the fleeting moments on social media platforms like Instagram, Pinterest pins have an average shelf-life of 13 months, not 13 minutes.

Stop ignoring Pinterest. Here are my top Pinterest tips for podcast growth.

1. Use Canva Templates to Speed Up Pin Creation

Pinterest is a volume game – the more pins you have in circulation, the better your chances of attracting pinners to save your pins, click over to your content, join your email list, or buy your products.

Instead of starting from scratch with each new pin, leverage templates.

Creating eye-catching Pinterest pins doesn’t have to be a time-consuming process.

👉🏾 Start pinning like a pro with 30+ customizable Pinterest Templates (Canva) specifically designed for podcasters.

2. Use Your Own Photos

Stock photos might be tempting since they are convenient, but they can easily blend into the background of the Pinterest feed since so many other people use them. Instead, use your own photos.

You don’t need a fancy camera or professional set up.

For example, I’ve used personal travel photos which consistently perform better than stock images.

Here are some examples:

Use your phone to capture photos that resonate with your audience.

Show your personality and the aesthetic of your podcast, whether laid back or super polished.

3. Optimize with Overlay Text

Don’t underestimate the power of overlay text. It gives users an immediate reason to stop scrolling.

Without it, it would be hard for someone to tell:

• What your pin is about
• Why they should care
• What they’ll get if they click

Helpful Tip: Keep text short, bold, and placed in the first half of the pin where it’s easy to read on mobile.

Include keywords and address an episode topic or a specific solution to a problem.

This not only draws in potential listeners but helps with SEO (search engine optimization), so your pins appear in relevant searches.

Read Next: How To Improve Podcast SEO

4. Consistency is Key

Just like any marketing strategy, consistency on Pinterest pays off.

Pinning daily and spacing out your links works better than pinning all at once.

Ideally you want to schedule 1-3 pins a day.

Here’s a simple weekly pinning rhythm to follow:

• Schedule (1) pin a day
• Repin manually twice a week
• Batch schedule pins on Sundays (or any day of the week that works for you)

Remember you can use Pinterest’s native scheduling to do so, no need for third party apps.

5. Create Educational Graphics

Pinterest users are often looking for inspiration and solutions.

Align your content with this intent by creating one to five images for each episode, focusing on specific angles or takeaways.

How-tos can attract users looking for information, and don’t forget to include a call-to-action that encourages them to listen or read more.

Bonus Tip: Embed the podcast player and links to Apple Podcasts, Spotify, and other players in each blog post you create. Make listening to episodes easy.

6. Leverage SEO Strategies

Before pinning, dedicate time to researching keywords relevant to your podcast topic and episodes.

Integrate these keywords into your pin titles, descriptions, and overlay text.

Start your keyword research by simply using Pinterest’s search bar for suggestions.

This not only enhances discoverability but also makes your pins more appealing to users actively searching for those topics.

7. Repurpose Existing Content

If you already create vertical videos or shorts for platforms like Instagram or TikTok, consider repurposing those for Pinterest.

Turn your existing content into fresh pins that lead users back to various platforms—whether that’s your podcast episodes on Spotify, YouTube videos, lead magnets, or blog posts on your website.

Make sure vertical videos are 2:3, 1000×15000 px to fit Pinterest’s best practices.

8. Experiment and Analyze

Pinterest is all about testing and adapting. Try different designs, colors, and formats to see what resonates best with your audience.

After about 60 to 90 days, dive into your analytics to evaluate which pins are performing well (getting the most engagement).

Was it the visuals, the keywords, or perhaps the text? Replicate your successful strategies!

9. Understand Engagement Metrics

While downloads are crucial, they aren’t the only measure of success, especially if you are using Pinterest to drive traffic to your show.

On Pinterest, keep an eye on:

• Impressions: how often your pin is seen
• Saves: how many users liked it enough to save for later
• Outbound clicks: real traffic to your site or podcast

These metrics indicate genuine interest in your content and can help you make informed decisions about the future content you create as well as the pins you design.

10. Play the Long Game

Lastly, remember that success on Pinterest doesn’t happen overnight. It can take six to nine months for your pins to gain traction. Patience is key!

Show up weekly and let the Pinterest algorithm work for you.

The more consistently you engage with the platform by pinning fresh pins, the better your results.

Pinterest Supercharges Podcast Growth

Pinterest is a widely underutilized tool for podcasters. By applying these Pinterest tips and strategies, you can tap into the millions of users actively looking for inspiration, solutions, and content like yours on the platform.

Unlike social media platforms, you don’t have to worry about follower count or algorithms burying your content after a few hours.

Pins work for you 24/7, even while you sleep.

So get creative, stay consistent, and start pinning your way to podcast growth!

👉🏾 Before you go, grab our Pinterest Template Pack and start creating pins that convert!