Sorry to break it to you. Creating great content is only half of the equation. When it comes to podcast growth, you need to get your content in front of as many potential new listeners as possible without burning yourself out.
Far too often, I see podcasters focusing only on creating new episodes without strategically thinking through how they will promote their archive of existing work or how this content contributes to growing their personal brands or businesses. There are also more effective and less time-consuming ways to market your show than social media.
When I first started my podcast in 2018, I wanted to get my name out there. As a travel and personal finance blogger, I already had an existing audience, but I wanted to be known as an expert in my niche. Since then, my podcast has helped me expand my professional network and scale my side hustle to become a full-time content creator with nine active income streams.
As a result of strategically marketing my podcast, I grew The Thought Card Podcast to over 100,000 podcast downloads in 3 years without ad spending. I have also been a featured guest on over 200 podcasts. As a sought-after podcasting expert, I have spoken at dozens of events worldwide.
Now, I’m sharing the mindset shifts and practical marketing strategies I have used to grow podcasts and become well-known in my 1:1 Podcast Marketing Coaching Program.
While most podcast coaches focus on getting started, I specialize in podcast growth, supporting my 1:1 coaching clients as they build authority, nurture a growing audience, and attract new opportunities.
Instead of offering a one-size-fits-all program, I customize each program to suit your interests and growth needs. Whether you’re just starting out or have an existing podcast, my personalized coaching will equip you with the knowledge, strategies, and tools needed to grow your downloads, engage your audience, and establish your personal brand.
Every podcast is different, so I won’t give you cookie-cutter advice.
If you are ready to get your name out there and realize the fruits of your labor (because, let’s be real here, podcasting is a grind), then I invite you to work with me.