Podcast tools to promote my podcast. How to promote my podcast.

12 Must-Have Podcast Tools To Grow Your Podcast and Income

Explore a variety of essential tools to strategically promote and expand your reach, handpicked by a seasoned podcaster. Want to gain more podcast listeners? Technology plays a vital role in the success of a podcast, which is why I’m sharing my favorite podcast tools in this blog post — all of which I cannot imagine running my shows without. Podcasting since 2018, I’ve used various tools over the years to promote my shows and expand my reach, some of which sadly don’t exist anymore. Note that some of the mentioned tools are free, while most are paid

If you’re new here, I’m Danielle. I’m a top-rated 4x grant-funded travel podcaster, host of The Thought Card, co-host of Road Trip Ready, and a podcast marketing coach. I invite you to work with me by booking 90-minute strategy sessions where I help you clarify your podcast growth and monetization approach.

The Best Tools For Podcasting Growth

As an affiliate, I may receive a small commission if you decide to sign up for the products mentioned in this article.

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1. 2024 Podcast Planner

With so many moving parts, it’s easy to feel overwhelmed when producing your show. That’s why every year, I partner with Melody Johnson to release an annual podcast planner that keeps podcasters organized and helps them promote their shows more effectively and make more money. Every year, we add additional features, all of which we’ve personally used to streamline our efforts.

In the 2024 Podcast Planner, we included an income and expenses spreadsheet, a list of AI tools we absolutely love, and a podcast show notes and episode description template.

If you are looking for customizable podcast planning tools trusted by over 300 podcasters, start here.

2. Swell AI

Swell AI turns audio and video into written content like newsletter copy, summaries, blog posts, social posts, generates transcripts, and more.

With Google’s recent crackdown on AI, one of the things I love about SwellAI is that it doesn’t pull data from any other sources besides your audio content. So, you can rest assured that you are only repurposing your existing content and not pulling from the Internet.

Swell AI is a reliable, user-friendly tool that significantly reduces the time spent on content creation and promotion. Their team constantly adds new features, making it a valuable asset for any podcaster, whether you’re a beginner or seasoned.

3. StreamYard

StreamYard is my favorite remote recording tool. Not only is it reliable, but it continuously adds new features that make our lives even easier. For example, you can now create short vertical video clips to share on social right from your StreamYard dashboard. In addition to a virtual recording studio that doesn’t require login, you can live stream to different social platforms simultaneously or host a webinar. You can also save quality audio and video recordings locally, on your computer, and in the cloud.

4. Keysearch

Keyword research is essential for the growth of a podcast and blog.

I use Keysearch to find relevant keywords I can use to rank higher in search queries. These keywords appear in my episode titles and throughout blog posts I create to promote each episode.

Read Next: How To Improve Podcast Ranking and Boost Discoverability

5. Vidyo

Vidyo.ai automatically converts long videos into short clips for social media like Instagram Reels and YouTube Shorts.

Using AI, Vidyo.io gives you dozens of pre-made video options. Simply customize and share.

This tool makes it much easier to find the best moments of an episode and even provides a score predicting how the video will perform. The higher the score, the more engaging the content.

Here are examples of videos I created using Vidyo.

6. Podlink

Podlink is a universal podcast link that points listeners to various podcast players in one place. This free tool makes accessing your show on platforms like Apple Podcasts, Spotify, and Overcast much easier.

7. Ausha

If you’re looking for an innovative podcast hosting company, consider Ausha. Ausha made launching Road Trip Ready simple and easy. We were able to get started within a couple of steps. While a relatively new podcast hosting platform, Ausha is leading the way with built-in podcast marketing tools and functionality to better understand how your show ranks in the podcast search algorithms and identifies keywords you can use to maximize discoverability.

8. Substack

Substack is an email marketing platform that combines a personal website, blog, and podcast. It is simple to use and has built-in discovery tools where other newsletters recommend your newsletter and help you grow. Want to monetize your work? Effortlessly add a paywall. They even host and distribute podcasts, although the analytics are less robust than other dedicated platforms.

I recommend listening to this episode of One Minute Podcast Tips where Danny Brown answers the question, should you use Substack for podcast hosting?

9. Pinteresting Strategies 2.0

One of the ways I’m intentionally growing my website traffic is through Pinterest.

Carly’s Pinteresting Strategies 2.0 course will show you how to establish and improve your presence on Pinterest using relevant strategies that actually work. With a combination of videos and written text, I’m starting to see traction, and it’s all because of what I’ve learned from this course. Plus, get 15 pin templates designed to help you stand out.

10. ThriveCart

ThriveCart is an all-in-one tool for hosting and selling digital products, subscriptions, memberships, coaching programs, and more.

One advantage of ThriveCart is that you don’t have to pay a monthly fee. Instead, you pay a one-time fee and never have to worry about that expense again.

They recently released new themes and features so you can further customize your sales experience with upsells and sales funnels and manage your affiliate program all in one place.

If you’re looking for an eye-catching sales cart that can help you grow your income, this lifetime tool will help you get the job done.

11. Hello Audio

I’m obsessed with audio, so rightfully so; I love private podcasts.

Hello Audio is the best tool for creating a private podcast, from courses to virtual summits and even lead magnets. The content is accessible only to the people you grant permission to.

There’s a built-in sign-up page, so you don’t have to connect to third-party checkout pages. Collect payments directly through Hello Audio and Stripe.

Helpful Tip: I recommend joining Hello Audio’s Facebook group and newsletter to stay updated with the latest features and for ongoing customer support.

12. Rephonic

Rephonic is a 3D podcast search tool that helps you visualize what other shows have similar audiences. Use it to find perfect-fit shows for podcast guest appearances or promo swaps.

Honorable Mentions

Grants For Creators is a powerful resource for finding grants and other funding opportunities, such as fellowships, accelerators, and pitch competitions. Creatives, founders, small business owners, and nonprofits can all find funding opportunities to support their ideas and creative work. There’s even a playlist specifically for podcasters and audio creators.

If you are looking for speaking gigs, I Find You Close by Phylicia Jones is a phenomenal resource for uncovering weekly speaking opportunities. In less time, you can find the right virtual and in-person stages.

Fund your creative work with Buy Me a Coffee. Accept one-time support, start a membership, or quickly set up a shop to sell your products and services. I use it to sell my travel e-books, which you can check out here.

Grammarly improves the quality of your writing by pointing out grammatical errors, punctuation, and typos. Their built-in AI tools enhance your writing by making it more clear, compelling and effective.

Podpage is a listener-friendly podcast website builder. Not only does Podpage automatically create a blog post for every episode, but you can also showcase listener reviews and ask listeners to submit voicemails to share on your show, all conveniently from your website.

What are your favorite podcast tools for growth? Share your recommendations in the comments below!

Read Next: How To Effectively Create a Podcast Marketing Plan

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