Did you know that your podcast episode titles may be pushing listeners away from your show? I’m back on the speaking circuit, and this time I’ll be speaking at Podcast Show Notes Summit, a one-day virtual summit about all things — you guest it — podcast show notes. Podcast Show Notes Summit is one of the podcasting conferences I recommend to help you grow, and I’m excited to share my knowledge.
Why I’m Speaking At Podcast Show Notes Summit
Episode titles and show notes aren’t talked about a lot in podcasting circles. But I’m convinced it’s an important factor in growing an engaged audience and increasing your downloads.
Just this week, inside the WOC Podcasters Insiders Membership, I led an exercise where we reviewed the titles of older episodes.
The result…? Many members realized that their titles were either too long, too vague, or covered too much.
As podcasters, your episode titles need to be crystal clear (emphasis on crystal) because potential listeners will make split decisions about listening to your show. I don’t mean to be dramatic here, but you may only have this one chance to impress them. Make it count!
Here’s an example of one of my recent podcast episode titles of The Thought Card Podcast.
How To Get Free Hotels Upgrades and Other Travel Hacking Secrets With Julia Menez. This episode has over 500 downloads in less than a month, and I’d like to believe that nailing the title has something to do with it.
Do you see how clear this title is? At a glance, listeners know exactly what value they’ll receive from listening to this 30-minute interview. They will learn how to get free hotel upgrades. They may also be curious to hear what other travel hacking secrets Julia has up her sleeve.
That title is way better than Travel Hacking Secrets with Julia Menez. This would be way too vague. There’s a high probability that potential listeners would scroll away even if this episode would have benefited them.
Tips For Writing Podcast Episode Titles
Whenever crafting titles, I recommend asking yourself:
- What’s in it for the podcast listener?
- How will this episode benefit listeners?
- Why should they take time out of their day to listen to this episode?
- After reading the title, will a listener know what this episode is about?
If you answer ‘no’ to any of these questions, I recommend crafting another title.
So, this may be a lot to take in, which is why on August 28th, from 12:00-4:00 p.m. EST, join me for the Podcast Show Notes Summit, where I’ll share how to write epic episode titles. Learn how to craft compelling titles that will get you listens, help you build an organic community of raving fans and paid customers!
Other sessions I’m excited to attend include:
- SEO For Show Notes by April Wier
- How To Turn Podcast Episodes To Blog Posts by Ashley Barnett
- Shortcuts To Better Show Notes by Daniel J Lewis
Whether you host your own show or provide podcasters with a service, you will learn a lot about writing compelling show notes at this summit.
Don’t forget that I also host a 2-hour on-demand masterclass called High Converting Podcast Show Notes. I share how to create high converting podcast show notes that attract new listeners organically through search, provide additional resources to listeners, and invite them to buy from you! And if you’re looking for more hands-on coaching, check out my podcast marketing coaching program.