Improve Podcast Ranking, Boost Discoverability, and Revenue with Podcast SEO

Game-changing podcast SEO tips that move the needle for small creators. Search Engine Optimization (SEO) has become a popular buzzword in podcasting, but it has been nonexistent in practice for a long time. While podcasters focus on creating engaging content and building a loyal audience, we’ve often overlooked the potential impact of SEO on our podcast growth. As a result, so many of us felt like we were shouting into the void, our important messages left unheard. Leveraging SEO strategies has been a game changer for me and my coaching clients. Not only can it drive organic traffic, but it can also help you work smarter.

Do podcasters need SEO?

The short answer is yes. Podcasters can strategically leverage SEO for long-term growth. But it’s not a quick fix by any means. Podcast SEO takes time to implement and master. Plus, SEO is forever changing (though less frequently than social), so staying current on what’s working and why is important.

In this blog post, we’ll discuss the impact podcast SEO can have on your marketing efforts and revenue.

We’ll answer these important questions:

  • What is podcast SEO?
  • Does SEO matter for podcasts?
  • How do I SEO my podcast?
  • Podcast SEO tips

If you’re new here, I’m Danielle, a podcast marketing coach and travel podcaster with over nine years of blogging experience. As a blogger, I first discovered the importance of SEO to drive traffic to my website. Transitioning to podcasting, though, I noticed the lack of conversation around it. So, for years, I struggled with my identity as a blogger and podcaster until I realized the copy-and-paste marketing strategies I was implementing from the podcasting industry just weren’t working for me.

I desperately needed to branch out, so I turned to my blogging roots and leveraged my writing skills to benefit the audio medium. For too long, I saw my blog, podcast, social media presence, and newsletter as separate entities instead of considering them extensions of my cohesive brand.

Since implementing SEO strategies, such as optimizing episode titles and show notes with keywords, I have seen tangible results, from growing my listenership to boosting ad revenue and affiliate sales. The good news is that it’s never too late to start, even if you didn’t have an SEO plan when you launched your show.

I hope that by sharing my approach, you can, too, expand your reach and get closer to achieving your goals.

The Importance of SEO For Podcasting

What is podcast SEO?

Podcast SEO is about improving your podcast visibility in search engine results to attract more listeners.

In other words, podcast SEO is how you can strategically improve your podcast ranking in Apple Podcast, Spotify, and Google search.

As podcasters, we can leverage SEO to rank in multiple places, within Google search, the podcast players, and even on YouTube.

While large shows can get away with the bare minimum, small creators really have to leverage every opportunity to expand their reach and attract new listeners to their ecosystem. This is a big reason why we see a significant industry push to move into video.

Benefits of SEO for podcast growth

While many visibility-driven marketing strategies are available to podcasters, like guest appearances and in-app features, SEO for podcasts can play a crucial role in attracting new listeners and expanding the reach of your show.

Driving Traffic: When listeners use keywords or phrases to search for various topics within the podcast players or Google, with SEO, your chances of appearing in the search results increase. The higher you appear in search queries, the more likely you’ll get a listen or follow.

Increasing Ranking: The higher your podcast ranks in a category, the easier for people to find it. Without it, it’s easy to get lost in the sea of content. By leveraging SEO strategies for podcasts, make your content more discoverable – meet listeners where they are at, whether searching on Google or within their favorite podcast player.

Monetization: SEO can also help maximize website ad revenue and affiliate sales. For example, focusing on SEO strategies in show notes can drive organic traffic to your website, increase ad revenue, and generate more clicks to your affiliate links, products, or services.

Long-Term Results: One of the reasons I’m a big advocate for SEO is because your efforts can continue to drive traffic and revenue for years to come. For example, a podcast episode I recorded in 2018 generated daily listens and four-figure affiliate sales consistently for four years with very little maintenance. This is the power of SEO!

Finally, Ditch Social Media: Try this strategy if you are tired of posting on social media without significant results. That’s right, give Canva a rest. Stop creating graphics for a few months and see the difference in your downloads.

Benefits of SEO for my own show

One of the ways I knew SEO was helping me grow my show, The Thought Card, was when I noticed an increase in the targeted pitches I received from potential guests. These perfect-fit guests (whom I had no connection to) were finding me through search and pitching to be on my show, indicating the work I’ve put into improving my discoverability was working.

Additionally, I saw a significant increase in my website page views and ad revenue after focusing on building out detailed show notes as dedicated blog posts intentionally with SEO.

Read this case study to see how SEO for podcasts helped Kyla Denanyoh grow her downloads from 110 to 700 per episode in a year—a 6x increase!

Now, let’s delve into the podcast SEO best practices. Here’s how to optimize your podcast for search.

5 Strategies for Implementing SEO in Podcasting

1. Identify Keywords

Podcast SEO starts with keyword research, where you’re identifying the best words or phrases to use for your content.

What are keywords? Keywords are the words or phrases potential listeners type in the search bar. They also help search engines understand what your episode or blog post is about.

There are two types of keywords: primary keywords, which describe the main topic, and secondary keywords, which provide additional context.

First, brainstorm keywords relevant to your niche, topic, products, or service.

Next, identify keywords other shows in your genre use to rank highly in search, and ask ideal listeners what types of words they would use to find a show (or episode) like yours.

Don’t forget to consider searcher intent when identifying keywords. Choose keywords that closely align with your content and provide value, addressing listener interests and needs.

When determining which keywords to use in specific episodes, I recommend using a keyword research tool like Keysearch.

Keysearch can help you evaluate the competitiveness of keywords, spot trends, track rankings, and streamline the selection process. I’ve been using Keysearch for years and recommend it to all of my coaching clients because it’s easy to use while offering in-depth analysis.

Helpful Tip: Ideally, you want to target keywords with high search volume and low competition. But don’t skip the low search volume and low competition keywords either, as they may be easier to rank for quickly.

2. Develop Topical Authority

It pays to be a specialist instead of a generalist. Becoming a topical authority is key to SEO. This can look like covering a breadth of beginner to advanced topics in your niche. Take a holistic approach to cover your niche. Explore different angles, answer specific questions your listeners would have, and address challenges. As a rule of thumb, I like to cover 1-2 key main topics per episode, including interviews. I interlink topics whenever possible, and I love a good series!

Tap into your audiences’ questions, problems, goals, and the mindset shifts they need to be successful. You can also showcase your authority in your podcast description. For the latter, that includes highlighting your educational background, awards and accolades, and features. Ask yourself why people should listen to you versus someone else.

3. Optimizing Podcast Episode Titles

Episode titles are not only your first impression—they’re one of the first things listeners look at to determine if they will hit play—the podcast players also index them.

According to Spotify, words matter. Podcasts rely on metadata like episode titles to organize and share with the right listeners. Keep reading for how to title a podcast episode.

When crafting episode titles, focus on clear titles that grab your audience’s attention and include at least one searchable keyword or phrase. If you feature guests, always include their names in the title since people search for names, too.

Some of my search-friendly podcast episode titles examples include:

Lastly, regularly audit and update episode titles to boost exposure and downloads. I recommend reviewing your back catalog annually to determine whether it still meets the mark.

If you can’t update your entire back catalog, start small. Update your least listened-to episodes first, then work through them until you’ve updated them all.

4. Creating Comprehensive Key-Word Rich Show Notes

Gone are the days when you can get away with skimpy show notes on your website. Double your chances of getting found by potential listeners, specifically on Google, by creating in-depth and comprehensive show notes (a.k.a. blog posts) published on your website. Podpage may be a good place to start if you don’t already have a website.

This means show notes can no longer be an afterthought or rushed. Unlike episode descriptions, which are short summaries that appear on podcast players, podcast show notes accompany each episode, providing an in-depth, written version of the episode right on your website.

I recommend Swell AI for helping you save time writing show notes. It whips up blog posts, social copy, newsletter copy, and more within a few minutes!

Read Next: Common Podcast Show Notes Mistakes (And How To Fix Them)

Consider incorporating relevant keywords in your post title, subheadings, within the first paragraph, URL, and sprinkled throughout the post for maximum discoverability.

Other helpful tips include repurposing interview questions in the “in this episode, we discuss” section as a bullet point list like I did at the beginning of this post or using major talking points as headers and additional sections, which provide more value to readers while improving search optimization.

You can include many different sections in your show notes. Take the guesswork out of how to write SEO show notes with our podcast show notes template. This bundle includes plug-and-play episode description templates and show notes templates so you always know how to structure them and get more eyeballs on your content!

5. Leverage Google Search Console

Do you want to know what keywords or phrases people use to find your website or blog posts?

If you don’t already have Google Search connected to your website, do so now.

Google Search Console identifies how your website ranks for keywords — ones you’ve intentionally chosen and others you’re already ranking for. It’ll also inform you about any issues you need to fix on your website that may prevent you from ranking.

Optimize blog posts by incorporating the keywords people use to find your site or branch out to create additional content as you double down on getting found.

If you are looking for what other content you can create to serve your audience, Google Search Console is another great place to start.

To wrap this up, SEO plays an important role in a podcast’s success by enhancing discoverability, attracting new listeners, and increasing overall visibility. Podcast SEO can unlock new growth opportunities, help you serve your audience, improve engagement, and establish a strong online presence. Experiment, track your results, and pivot as needed within 3-4 months. When there are inevitable changes, adapt, too.

Whether getting started or experienced, SEO for podcasts can help you improve your rankings and get noticed.

If you need help optimizing your podcast search and want guidance or support, I invite you to book a strategy call with me or apply for 1:1 podcast coaching.

6 Common Show Notes For Podcast Mistakes (And How To Fix Them Quickly)

Do you feel exhausted from constantly promoting your podcast on social media without seeing substantial ROI (return on investment)? Are you searching for proven podcast growth strategies that can repeatedly enhance your visibility and attract new listeners? Podcast show notes are an often overlooked and misunderstood podcast marketing strategy. Today, we’ll discuss the typical mistakes podcasters make while creating show notes for podcasts, where to find podcast show notes, and my preferred AI tool to get the job done. With so much bad advice floating on the internet, it’s time to set the record straight!

Welcome to my corner of the internet! I’m Danielle, a travel and personal finance podcaster and podcast marketing coach. I help podcasters build a name for themselves in their industry, grow their audiences, and attract podcast sponsors by articulating their unique value proposition. On this blog, I write about podcast marketing and monetization. I invite you to join my newsletter so you always know when I publish a new article.

What are podcast show notes?

Podcast show notes are detailed summaries of podcast episodes written in a blog post format. They provide key points discussed in the episode, links to resources mentioned, guest information, and additional insights. Show notes can also include timestamps for specific topics discussed in the episode, making it easier for listeners to navigate and find relevant information.

They can enhance the listener’s experience, improve accessibility, and be a valuable promotional tool. Moreover, show notes can be used to generate income by including affiliate links, generating website ad revenue, or leveraging podcast sponsorships.

In a nutshell, show notes for podcasts are multipurpose assets for your brand.

Now, you may be wondering where to find podcast show notes. Unlike episode descriptions within podcast platforms like Apple Podcasts and Spotify, show notes are published on your website and accompany each podcast episode.

If you don’t already have a website for your podcast, consider Podpage. It’s an easy-to-use platform that helps you build a professional podcast website quickly from your RSS feed. You don’t need any coding or technical skills to use it.

Why podcast show notes are essential for audience growth

I have been working on improving my show notes for the past five years. At first, I followed the trend of writing brief summaries of each episode on my website. However, I realized that these summaries were not helpful to me or my listeners. So, I experimented with a more extended blog-style approach, and it worked wonders for me. My website traffic increased, and people started listening to my older episodes. My podcast, The Thought Card Podcast, started getting daily listens without any promotion from my end.

Here’s how it works. As people search for the topics I cover on my show, they stumble upon my blog posts (show notes page). They click on the embedded podcast player and tune in. They might even follow my podcast to stay in touch or stick to reading the blog post. Either way, they discover my work through a natural Google search.

So, the long-term growth strategy is two-fold. I leverage SEO (search engine optimization) in each post, and I also increased the length of my show notes from 300 words to nearly 2,000. By incorporating relevant keywords and phrases in each post and providing more value through longer posts, I improved my chances of being found by potential listeners through search engines. This increased traffic to my website, ultimately attracting more listeners. Today, many of my posts appear at the top of search results, growing my listenership passively on repeat.

What’s important to highlight here is that show notes for podcasts serve as a valuable resource for engaging with your audience beyond the audio content. I know it’s easy to rush the creation process, but I encourage you to take the time to create detailed and keyword-rich show notes to improve the overall searchability of your show. It’s worth the effort, and guess what? You only have to do the work once (with the occasional maintenance). I still have show notes from years ago, which continue driving daily traffic and affiliate sales today. This long-lasting impact is undeniably powerful.

Now that the basics are covered, here’s how to get the most out of them by avoiding these mistakes.

1. Embedding the podcast player in the first paragraph

One common mistake made by podcasters is embedding the podcast player from platforms such as Libsyn and Ausha in the first paragraph. While it may seem like a good idea to promote your podcast right away, this can actually hurt your podcast SEO efforts. Search engines, such as Google, prioritize the first paragraph of a webpage when analyzing its content. By embedding the podcast player in the first paragraph, you miss out on the opportunity to include important keywords and hooks that can attract readers and improve your search.

2. Not linking to specific episodes in various podcast players

Sometimes, podcasters make the mistake of not including links to specific episodes in various podcast players. Instead, they might only link to their general podcast profile, which can make it difficult for potential listeners to find and listen to a specific episode. To make it easier for your audience, include direct links to your episodes on popular platforms like Apple Podcasts, Spotify, Amazon Music, and more. One way to simplify this process is using a universal podcast link service like Podlink, which directs listeners to their preferred podcast player.

3. Neglecting keywords in episode titles

Episode titles are a key factor in attracting listeners. They are often the first thing potential listeners see and can either encourage them to listen to your episode or make them skip it altogether.

Include relevant keywords or key phrases in episode titles to increase their visibility on search engines and help potential listeners discover your content.

Take the time to review your episode titles, ensure they are clear and compelling and include highly searchable relevant keywords. Doing so can improve your search rankings and increase the chances of attracting listeners.

4. Keeping show notes too brief

Less is not more. I recently watched a video where advice was given that show notes for podcasts should be read in ten seconds or less, which is poor advice.

Most podcasters make the mistake of keeping their posts too brief. They worry about giving away too much information and prefer to keep the juicy bits in the audio file.

Show notes should serve as a written resource hub for your audience. Not only should they provide valuable information, but also entice readers to listen to your show. By offering more value, encourage casual scrollers to explore your content further.

Podcast show notes should not be an elevator pitch for episodes either; instead, consider them a written companion to each episode so your audience can either listen or read, making your content more versatile and repurposed in multiple formats.

Interestingly enough, many of the top 100 shows have minimal show notes, often just a sentence or two, or none at all. Larger shows can afford to overlook detailed show notes. Smaller shows don’t have that luxury. With limited resources, we have to take advantage of every available long-term discovery and visibility lever we can pull.

Improving show notes is one of the strategies my podcast coaching client used to go from 100 to 700 downloads in less than a year. Read Kyla Denanyoh’s inspiring case study here.

5. Ignoring the power of AI tools

With the introduction of AI, creating show notes for podcasts has become less time-consuming.

Podcast show note writers like Swell AI are now the go-to assistants in creating show notes, social copy, and newsletters, among other things. It’s easy to use; all you have to do is import your media, and Swell AI automatically creates content that you can customize or export as is. If you haven’t tried using AI to enhance your show notes yet, it’s worth considering as it can save you time and effort while making your notes more comprehensive.

6. Not linking to other episodes

If you’re not linking to other related content on your website, you’re missing out on another opportunity to grow your show. My rule of thumb is always mention 2-3 additional episodes to listen to after the current one. If you want visitors to stick around, guide them to what’s next.

Podcast show notes are an effective podcast marketing strategy for growing a show and attracting new listeners without relying on social media. Google receives millions of daily searches, making it a valuable traffic source, which I encourage you to leverage fully.

Let me know in the comments below which of these mistakes you’ve made and plan to avoid in the future.

Found this blog post helpful? Get my podcast show notes templates here! This bundle includes episode description templates, show notes templates and a keyword tracker for podcasts.

Read Next: How To Create a Podcast Marketing Plan That’s Right For You

2024 Podcasting Trends and Marketing Strategies For Indie Podcasts

Stay ahead of the game with our 2024 podcasting trends for maximum podcast growth and visibility. It’s wild to think about how much podcasting has changed since I launched my travel podcast in 2018. As the podcasting landscape continues to evolve, marketing and growth offer many exciting opportunities and undeniable challenges. Everyone is trying to grow in 2024, so as you navigate the new year, here are the top podcast growth strategies I see podcasters utilizing to propel their shows to new heights.

If you’re new here, I’m Danielle, a travel and personal finance podcaster and podcast marketing coach. I help podcasters build a name for themselves in their industry, grow their audiences, and attract podcast sponsors by articulating their unique value proposition. On this blog, I write about podcast marketing and monetization. I invite you to join my newsletter so you always know when I publish a new article.

Trendy Marketing Strategies For Podcast Audience Growth

1. Revival of Facebook groups.

Facebook groups are (back) in for 2024!

Since podcast players refuse to add comments as a functionality, we are forced to improvise. Podcast hosts and listeners crave convenient spaces to connect, share ideas, and geek out over shared interests. I foresee podcasters unpausing their Facebook groups and starting new ones. While they aren’t perfect, Facebook groups are free, convenient, and easy to use.

2. 🚀 Audiobooks are taking off.

If you want to build authority, expand your brand, and reach new listeners, publish an audiobook.

Spotify is investing heavily in audiobooks, meaning NOW is the time to transform your content into books and tap into an additional revenue stream (and marketing arm of your creator business).

Podcasters, you already have all the equipment and editing skills; get it done!

3. AI is here to stay.

No surprise here, right?

According to Descript, podcasters are among the most engaged AI users in the content creation space.

We use AI in nearly every aspect of our work, from ideation to editing and promotion. AI will continue to help podcasters increase productivity, save time, and improve the quality of their shows.

Some of my favorite AI tools include Swell AI for podcast show notes and Auphonic for leveling audio.

4. Podcast players are shutting down (and fast).

Throughout 2023, we heard big industry news. Google Podcasts and Stitcher are goners, and I see others following quickly behind them. This opens up room for smaller catchers to close the gap, but likely the big dogs will swoop in. Currently, Apple Podcasts and Spotify are setting the pace as market leaders.

Helpful Tip: Make sure your website is updated with the latest podcast player badges and links. Remove the ones that have shut down. Continuously add your show to new players, even if they are less popular. Commit to meeting your listeners where they are.

5. Create an engaging series.

Here’s another podcasting trend I want to put on your radar.

While series are nothing new, consider expanding them from 3-4 episodes to 10-20. This allows you to go really deep on a particular topic and create this sticky rice effect where listeners are eager to continue binging the series.

Some examples worth checking out include:

Podcast Monetization Tips by Adam Schaeuble: A 21-part limited series for service providers who want to generate six figures leveraging podcasting.

Get Clients First With Ina Coveney: 10 Days of Hot Leads: A 10-day free email and audio course embedded conveniently in her podcast.

Helpful Tip: If you have plans to drop a series, give your listeners a heads-up. Drop a teaser or trailer to build anticipation and buzz around your work.

6. Expanded growth channels.

Podcasters are tired of the limited growth potential from relying on collaborations, costly ads, and unpredictable podcast player features, so they’re branching off by driving organic traffic through their website and Pinterest.

In 2024, podcasters will leverage SEO like never before.

If you’re looking for an up-to-date and actionable Pinterest course, I recommend Pinteresting Strategies 2.0.

The podcasting company, Ausha, coined the term “PSO,” which stands for “Podcast Search Optimization.” I anticipate more people talking about improving the ranking and visibility of shows and episodes on listening apps like Apple Podcasts or Spotify throughout the next 12 months.

7. 🔥 Audio courses are lit.

Want to attract more people to your paid offers? Offer a private podcast. Your students, mentees, and clients are busier than ever, which means they want to learn on the go.

Stop chaining your people to their computer screens.

Wondering how you can use a private podcast to elevate your brand? Memberships, workshops, summits, lead magnets, coaching calls, a start-here guide, or audio FAQ to address objections are all options to consider.

I personally host all of my self-paced workshops as audio training, including:

If you are interested in hosting your own private podcast, I recommend Hello Audio.

8. Lengthy podcast titles are useful and strategic.

Have you noticed more podcasters extending their official podcast title to include relevant keywords? This strategy not only provides more descriptive and helpful information to potential listeners who stumble upon your feed, but also signal boosts to the podcast player algorithms how to categorize your show in searches and assign relevant genres and topics.

Let’s take my show, for example.

Before: The Thought Card

After: The Thought Card: Travel Hacks, Travel Rewards & Wealth Building For Financially Savvy Travelers

Want to discuss this specific SEO strategy with me? Book a 1:1 podcast strategy session here.

9. More sponsorships for smaller creators. 💸

For those who know how to attract brands, the podcast sponsorships bag is going to be even BIGGER!

Brands (big and small) are less skeptical about investing in audio, so they are turning to shows with a proven track record and results.

Also, hosting your show with a reputable podcast hosting company like Ausha, where dynamic ad insertion technology is a built-in feature, means more money-making opportunities!

Build your portfolio. Prepare your podcast media kit.

Perfect your irresistible pitch. Secure those brand deals!

10. Personal recommendations drive podcast discovery.

According to a Sounds Profitable study (The Podcast Landscape – United States 2023), 55% of listeners say people in their social circle (friends, family, and co-workers) recommend shows to listen to. In 2024, let’s get serious about our word-of-mouth marketing.

Share with your listeners exactly what they should be saying as they spread the word about your show.

  • What is your show about?
  • What do they get from it?
  • How does your show make them feel?

Repeat this message often.

11. Finding a coach within your price range will be harder.

Unlike podcast launch coaches, there are only a handful of podcast marketing and podcasting growth coaches, and many of them are raising their rates significantly in 2024.

If you’re budget-conscious and want to work with a podcast coach this year, invest in coaching before their programs become even more expensive.

If you are ready to be seen as an authority, create industry-leading content, and grow your show exponentially without social media marketing, I invite you to work with me.

12. The rise of the serial podcaster.

I was once told that podcasts are like tattoos. Once you have one, you’ll likely have many. Guess what, it’s true. I’m on my third show!

It’s common for established podcasters to branch off and create other shows that are either adjacent to their main show’s topic or in a completely different vertical.

In 2024, established podcasters will become serial podcasters, hosting various shows and diversifying their income.

In January 2024, I launched Road Trip Ready alongside my co-host Christopher Rudder. Not only do we love road trips, but since we already create so much road trip content on our own, expanding our brands to focus specifically on road trips across the U.S. and Canada was a no-brainer. This new travel podcast is pushing me to try new formats and gain experience creating a YouTube-first podcast, which I couldn’t be more excited about.

SUBSCRIBE to our YouTube channel!

I often get asked about the most effective podcast marketing strategy, and in 2024, I wish I could point to one single thing as a proven solution to growth, but podcasting isn’t built that way. I’m starting to think it’s purposefully decentralized – but that’s a conversion for another day.

I encourage you to experiment, track your progress, and pivot. Spend the year defining your podcast marketing plan and identify a handful of strategies you’ll use to achieve your goals. I hope this article gave you lots of ideas and food for thought.

Now, I’d love to hear from you. What are your 2024 podcasting trends and predictions? How do you anticipate podcasters growing their shows this year? Leave your thoughts in the comments below.

Read Next: Greatest Habits of High-Growth Podcasters

A Simple Guide To Attract Podcast Sponsors Like a Pro

Last week, I celebrated signing my first podcast sponsorship campaign of the year (2024). The response on social media has been nothing short of incredible. With an outpouring of positivity and curiosity about my sponsorship process, many expressed interest in learning about my workflow, so I decided to break down the three core phases of getting podcast sponsors.

Although brand deals may seem complicated, I have simplified my framework to make the process more approachable and achievable. However, these three core phases are not standalone elements but consecutive steps that build on one another. Think of them as interconnected chapters, where each phase lays the groundwork for the next. Skipping steps or taking shortcuts is not recommended, as each phase builds upon the other.

Ready to turn your passion for podcasting into a profitable venture? Discover the three phases to help you turn your podcast into a sought-after platform for brands. From creating a noteworthy portfolio to mastering the art of pitching and negotiating, here’s how to reliably generate income and not only secure sponsorships but craft partnerships that truly resonate with your audience.

An Overview Of How To Get Podcast Sponsors

Phase 1: Building a Portfolio

The first phase is about preparing and building a solid foundation for your brand.

During this prep phase, get crystal clear on your audience by creating engaging content they’ll enjoy.

Here are the key steps:

1. Understanding Your Audience

Focus on being the go-to resource for your target audience. The goal is to establish a strong connection with your listeners through captivating storytelling, insightful interviews, or addressing topics that matter to them.

Ultimately, could you tell me everything you can about your listeners? Do you base all your content on serving them?

Validate assumptions you make about your audience and their interests through one-on-one interactions, reviews, feedback, and conversations with current and potential listeners.

2. Developing a Compelling Media Kit

Next, a podcast media kit is an important brand asset, which highlights key metrics and important information about your podcast, such as listener demographics (age, location), downloads, and engagement rates.

Google Analytics, your podcast hosting company like Ausha, and Spotify for Podcasters are great places for gathering data.

Providing tangible information gives sponsors a clear picture of your reach and the impact of your show. It also helps compare your show to others they may be considering.

Beyond your stats, highlight other noteworthy achievements such as awards and accolades, glowing reviews and testimonials, grants, and guest appearances.

Read Next: Common Podcast Media Kit Mistakes To Avoid (And How To Address Them)

To streamline your journey through Phase 1, check out these resources:

  1. Stand Out and Secure Lucrative Podcast Sponsorships: In this audio training, learn my 3-part framework for catching the eye of brands. We cover essential topics like what brands truly look for in podcast partnerships, media kit do’s and don’ts, and how to address concerns.
  2. Podcast Media Kit Template: A comprehensive Canva template that addresses every criterion brands consider when evaluating potential partnerships. It’s your shortcut to creating a media kit that stands out and convinces brands that your show is an excellent fit for partnerships.

Phase 2: Pitching and Outreach

Once your portfolio is solid, it’s time to reach out to brands, make connections, and establish relationships. Sure, you can wait for brands to find you (potentially), but being proactive leads to faster results and greater control. Plus, you’ll gain valuable skills!

Pitching is a crucial skill for creating a sustainable business with podcast sponsorships. Once I learned how to pitch, I was able to repeat the process over and over again. It continues to pay massive dividends as I regularly pitch for speaking opportunities, collaborations, podcast guest appearances, and more.

A consistent pitching strategy is key to maintaining a steady flow of opportunities and generating fresh leads regularly. Pitching is like a muscle. The more you flex it, the stronger it becomes. However, it takes time to develop.

Ultimately, brands partner with podcasters to promote their products to the right audience and boost brand visibility. Consider reaching out to brands you use, your audience would find helpful, or companies you know, like, and trust.

While some podcasters choose to reach out to brands via social media, I prefer email. For those currently navigating Phase 2, consider leveraging my podcast pitching outreach templates. This resource features (8) different scenarios, offering a comprehensive approach to reaching out to brands. These pitch templates have helped me secure five figures in sponsorships each year! With this resource in hand, quiet those doubts and confidently approach pitching. Don’t forget to customize these templates to fit your voice and individual needs.

Dealing with Rejection

As with other parts of the creator journey, encountering rejection is inevitable. The sponsorship game requires thick skin and an understanding that rejection does not (always) reflect the quality of your podcast or your abilities as a content creator. Sometimes, brands have limited budgets, or the topics you propose aren’t a priority. Behind the scenes, there are a lot of factors you may not be aware of.

Keep your spirits high throughout the pitching process. Consider every rejection as an opportunity for growth and refinement.

Instead of viewing rejection as a closed door, see it as an open window for improvement. When possible, politely ask for feedback or future follow-up dates. Use this feedback to improve your approach, content strategy, or presentation in the future.

Podcast monetization is a marathon, not a sprint. With perseverance, continuous improvement, and a positive mindset, you’ll overcome rejections and emerge stronger and more prepared for the opportunities that lie ahead.

Phase 3: Negotiating

Congratulations, you’ve made it to Phase 3! In this phase, you’ve confirmed interest and are actively discussing rates, negotiating terms, and finalizing agreements with interested brands.

Once the rates and terms have been thoroughly discussed and negotiated, formalize the partnership with a comprehensive agreement. This formal document is a binding contract outlining both parties’ responsibilities, expectations, and deliverables. A well-negotiated agreement lays the foundation for a successful and long-lasting relationship between your podcast and the sponsoring brand.

While we’ve reached the end of the cycle, don’t stop there; rinse and repeat! Put a system in place to consistently attract and land sponsors. Systemize your sponsorship processes by consistently allocating time to researching, using pitch templates, and utilizing scheduling platforms to make finding time to meet with brands a breeze. Aim to automate and standardize as much of this process as possible. Most importantly, maintain a regular pitching cadence to have a steady flow of new leads and interested clients who want to work with you.

Securing brand deals and getting podcast sponsors is a lucrative revenue model worth exploring. It’ll take lots of hard work, experimenting, and learning new skills, but the potential and opportunities for growth are limitless!

In the comments, let me know which phase you’re currently in—I’m here to support you in securing your first, fifth, or twentieth brand deal. Happy podcasting!

Read Next: Podcast Sponsorship Myths Holding You Back From Monetizing Your Show

2023 Black Friday Deals For Podcasters: 23+ Amazing Deals To Save Big

As the holiday season approaches, podcasters can expect to save big on everything they need to grow their shows. This Black Friday, there will be many opportunities to save on courses, tools, technology, and memberships. I promise to keep this list of Black Friday deals for podcasters updated with the latest offers, even on the day of the event. For now, let’s take a closer look at those savings. Happy shopping!

To quickly review this list, here’s a breakdown of the featured deals so far. I encourage you to bookmark this page for additional discounts closer to the big day.

I may receive a small commission when you click on my links at no additional cost. Thank you for reading and supporting my work.

Top Podcasting Black Friday Deals

1. 2024 Podcast Planner – $17

2024 Podcast Planner by YourPodcastPlanners.com

Now in its 4th annual sale, the 2024 Podcast Planner is a must-have for podcast planning, visibility, and discoverability. This year’s focus on search optimization, show notes, and AI promises to elevate your podcast productivity and reach. Grab your planner at a special Cyber Monday price of $17 and set the stage for a successful year of content creation.

Click here to purchase the 2024 Podcast Planner.

2. Podcaster’s Kit 2023 – $47

Get this stack of 35+ courses, products, guides, and books from podcasting experts worldwide for only $47. Whether you’re thinking of starting a podcast, need to get it up and running, efficiently produce your show, grow your audience, pitch yourself, or make more money, get everything you need to reach your podcasting goals and learn on your own time.

Click here to purchase the Podcaster’s Kit 2023.

3. Swell AI – 50% Off On Annual Plans

Create written content for your podcast, such as show notes, newsletter copy, social posts, episode description summaries, and more, from your audio file.

Get 50% off when you sign up for the annual plan.

Click here to sign up for Swell AI.

4. Crowdcast – 40% Off Your First 3 Months

Reach, engage, and grow your community with online events, live workshops, meetups, office hours, and more! Get 40% off all plans for your first three months with code “CYBER2023.” This special offer is available through December 4th. 

Click here to sign up for CrowdCast.

5. Hello Audio – 40% Off Any Plan For A Year

Have an interest in launching a private podcast to enhance your products or services? Private podcasts can be used for audiobooks, summits, courses, and newsletters. Audio is a powerful way to connect with your audience and nurture potential customers and current clients. I use Hello Audio to host and distribute all of my podcasting courses in audio format.

For Black Friday, get 40% off any plan for an entire year. This deal expires on November 30th.

Click here to get started with Hello Audio.

6. ThriveCart Pro – $590

For a very limited time, from November 24th to 27th, get ThriveCart Pro for $100 off. That’s $590 instead of $690 for the Pro lifetime license.

Use this link to get ThriveCart Pro.

ThriveCart – $495

Streamline your sales process, manage subscriptions effortlessly, and maximize revenue with ThriveCart. 

ThriveCart is a powerful, user-friendly cart check-out platform designed to boost sales and increase customer experience.

Some of the ThriveCart features I love include: 

  • Affiliate campaigns 
  • Upsell funnels 
  • Bump offers 
  • Free trials 
  • Subscriptions 
  • Course platforms 

I’ve used ThriveCart to process my memberships, courses, challenges, and more.

Use this link to get ThriveCart now

7. Podcast Movement Evolutions – $500 Off

Podcast Movement Evolutions (happening in Los Angeles) is hosting an annual in-person industry conference in March 2024. For Black Friday, save $500 off tickets. Here’s the breakdown: $149 (Beginner Pass), $249 (Podcaster Pass), and $499 (Industry Professional).

Click here to save big on Podcast Movement Evolutions.

8. Circle – 25% Off

Circle, a platform for building online communities, offers 25% off annual Circle Business or higher plans for the first 12 months. The offer ends at midnight on November 24th. In addition to hosting communities, you can also host courses, live streams, group chats, and all sorts of content – all in one place.

Click here to sign up for Circle.

9. Keysearch – 40% Off

This is my go-to tool for optimizing my blog posts (or show notes) to rank on the first page of Google. 

You can do so many things, like:

  • Check a keyword’s difficulty to see if you can realistically rank for it.
  • See related keywords that may be easier to rank for.
  • Track your ranking for specific keywords.
  • And more! 

This offer expires on November 27, 2023. Valid for new users and plan upgrades only. Use code ‘BLACKFRIDAY’ for the discount.

Click here to sign up for Keysearch today.

10. JotForm – 50% Off

Create beautiful forms and surveys with Jotform’s drag-and-drop form builder. No coding skills are required. Also, accept payments and set up automated workflows.

Get 50% off all plans through November 27th.

Click here to sign up for JotForm.

11. Audible – $5.95 For Your First Four Months

From now until December 31, 2023, get a new Audible subscription for $5.95 for your first four months, with your membership access to thousands of audiobooks and Originals.

Audible usually costs $7.95/month, so that’s a savings of $2 per month.

Click here to get started with Audible.

12. Calm App – 50% Off

Get 12 months of Calm Premium, where you learn the life-changing skill of meditation, fall into a deep sleep with sleep stories, and hear music tracks for focus and relaxation.

Click here to get Calm Premium.

13. Grant Submissions Planner – $25

This isn’t just an ordinary digital planner; it’s your secret sauce for grant success.

Wrangle deadlines with the Grants Tracker Spreadsheet, stay cool, calm, and collected with the Grants Strategy Worksheet, and dazzle grantors with thoughtful answers using the Grant Writing Prompts.

Click here to purchase the Grant Submissions Planner now.

14. Savvy Social School – $48.50 per year

If you are struggling with social media, snag 50% off Savvy Social School monthly and annual memberships.

With a supportive community at your side, put the profit and fun back into your social media marketing. Inside this community, ask questions, share wins, encourage, share your knowledge, access courses, done-for-you templates, co-working sessions, and more.

The sale starts on November 23rd and ends on November 27th.

Click here to get access to Savvy Social School.

15. Email Marketing Membership Annual Pass – $108 per year

Tired of staring at a blank screen as you think about something brilliant to write to your email list? Liz Wilcox has done all of the heavy lifting (writing) for you, so all you have to do is copy, paste, and let your personality shine. Stay on top of your email marketing with emails that convert and connect.

This annual membership includes weekly newsletter templates and swipe examples delivered straight to your inbox, monthly LIVE Q+As, various workshops, an opt-in accountability group, and lots more.

Available starting Monday, November 20th, and ends November 25th.

Click here to sign up for the membership.

16. Creator’s Getting Paid: A Creative’s Guide to Monetizing Creative Work – $12.99

If you love your podcast but want to monetize, this book is for you.

Michelle Jackson is a multi-award-winning podcaster and entrepreneur who helps online content creators build sustainable brands and get paid. In this book, she shares real monetization case studies, worksheets to work through the strategies creators are using to monetize their projects, and inspiration so you can make money with your creative work.

Pre-order the Kindle version of this book for $12.99.

17. TubeBuddy – Save 40% Off Annual Licensing

Know what type of content to create to grow your YouTube channel with TubeBuddy. Dominate YouTube search results, get more views and subscribers and optimize your content with powerful analytical tools.

Click here to get started with TubeBuddy. Use the promo code ‘ALL40.’

18. Restream – 50% Off

Unlock more streaming channels. Reach your audience where they are when live streaming to multiple platforms across YouTube, LinkedIn, Twitter, and Facebook.

Click here to save 50% on Restream.

19. Podcastle

Record, edit, enhance, and host your audio and video content in one place. Some noteworthy features include Revoice (voice cloning tool) and Magic Dust (automatic background noise remover).

Valid until November 27th. Save 25% on all premium plans. Apply ‘TDAYPOD01’ at the checkout.

Click here to get started with Podcastle.

20. Siteground

Save 85% off hosting plans (new plans, plan upgrades, and extras) starting at $1.99 monthly for a limited time.

Click here to get started with Siteground today.

21. Epidemic Sound

Access (2) months of free music and sound effects for videos or podcasts.

Click here to sign up for Epidemic Sound now.

22. Podcast Collab Club

This private membership will help you find more collaboration opportunities, whether you want to find a guest or be one. When you join this community, you can access host and guest directories, a podcast discovery database, virtual mixers, and more.

Use the promo code ‘THANKS23′ to get your first month for only $1 dollar.

Click here to join Podcast Collab Club.

23. Podcast Marketing Strategies For Long-term Growth Audio Course (Expired)

Goodbye social media, hello long-term marketing strategies. Sharpen your podcast marketing skills with an audio course taught by yours truly focused on long-term audience growth.

In this podcast marketing course, learn (3) strategies successful podcasters use to expand their reach and build a dedicated audience, including search engine optimization, collaborations, and newsletters.

Click here to get the training.

24. Grants For Creators (Expired)

A trusted resource by 5,000+ creatives, access grants and hard-to-find funding opportunities with this monthly newsletter. There’s even a list of grants for podcasters!

Click here to sign up for Grants For Creators.

25. [2-For-1] Black Podcasters Association & Women of Color Podcasters Community (Expired)

In the spirit of collaboration and inclusivity, Black Podcasters Association and Women of Color Podcasters are teaming up to offer an exclusive 2-for-1 membership deal.

Join these podcasting communities where you can exchange ideas, learn, and collaborate with audio creatives and professionals in safe and engaging spaces.

Click here to get the 2-For-1 Podcasting Memberships Deal.

26. Afros & Audio Podcast Festival – 25% Off (Expired)

Join the 6th Annual Afros & Audio Podcast Festival in Baltimore October 18th-20th, 2024.

Take advantage of a 25% discount on tickets purchases until Friday, November 24th, using the promo code ‘BF23AFAU’ at checkout.

Click here to grab your tickets.

What other Black Friday offers did I miss? Drop your recommendations in the comments below.

Read Next: 5 Lessons From 5 Years of Podcasting or 6 Ways To Promote Old Episodes

How To Get Sponsors For Your Podcast: 5 Mindset Shifts You Need To Win Sponsorships

Discover the secrets to attracting brands and tips for how to get sponsors for your podcast. This past weekend, I had the incredible opportunity to speak to a room full of podcasters about how to position themselves for sponsorships and brand partnerships. It’s no secret many podcasters hesitate to explore sponsorships as a viable income stream, often believing their audience is too small or simply not knowing where to begin. In this blog post, we’ll delve into some of the key insights I shared during my session at Afros and Audio, shedding light on mindset shifts and actionable tips to secure those coveted sponsorships.

If you’re new here, I’m Danielle. 👋🏾

I’m a travel podcaster and a podcast marketing coach who helps experts position themselves as thought leaders, strategically grow their downloads, and monetize through brand deals and partnerships. I have been podcasting since 2018 and started blogging in 2015.

If you’ve considered working with brands, I understand the challenges that come with getting started. I struggled with getting sponsorships for The Thought Card. I made all the mistakes you could possibly think of, until my first paid brand deal in 2021. That campaign gave me the confidence to start putting myself out there consistently. I later invested in coaching and courses, which all paid off because podcast sponsorships and brand deals account for the majority of my income today.

I share all of this to say that if you want to monetize your podcast through sponsorships, you absolutely can. You can start wherever you’re at. For how to get podcast sponsorships, the tips I outline in this blog post will help you focus on what matters most (which isn’t always straight forward for creators). If you’re interested in getting sponsors for your podcast, keep reading.

The Inside Scoop On Winning Sponsorships For Your Podcast

1. Build Your Portfolio

Stop stressing over podcast downloads. To attract brand partners and secure sponsorships, focus on building a robust portfolio. This is your show-and-tell presentation to potential sponsors, demonstrating how you can help them achieve their goals.

Your portfolio can display your podcast’s growth, audience engagement, and past successful collaborations with other brands. This track record assures potential sponsors that their investment in your podcast is likely to yield positive results. Having a well-organized portfolio streamlines their decision-making process. It allows them to quickly assess whether your podcast is a good fit for their goals and target audience.

Honestly, many brands are still wary about advertising on podcasts because they aren’t sure about the ROI (return on investment). Knowing these objections, build a body of work that addresses their concerns and increases their confidence. Brands are more willing to invest in a podcast advertising campaign if they can see (and hear) examples of your past work and understand how podcasting can boost awareness, increase sign ups, or even sales.

Practice creating ads, sending out newsletters with clear call-to-actions, and sharing posts on social — anything you’ll eventually work with brands on. Track the results, including clicks, downloads, views, impressions, and more.

When Instagram Reels first came out I knew I wanted to get better at creating short-form vertical videos, so I spent the entire summer perfecting my video creation skills. I later included reels in my sponsorship packages because I felt more confident in my ability to create engaging content which ultimately meant I could charge more.

Overall a well-crafted portfolio can significantly increase your chances of securing sponsorships and brand partnerships. Not only does it help you present your show in the best light but also demonstrates its potential and the benefits of working with you.

2. Cultivate Relationships, Not Transactions

Avoid falling into the transactional trap when approaching and working with brands. Podcast sponsorships are not financial transactions; they are about building genuine relationships. Keep in mind there are real people behind these brands. So approach potential sponsors as partners and collaborators. Building trust and strong relationships can open doors to long-lasting and mutually beneficial sponsorships and repeat business.

3. Create Win-Win-Win Campaigns

The most successful brand deals are those where everyone wins. Craft campaigns that benefit you, the client (sponsor), and, your listeners. Prioritize the needs and interests of your audience to ensure that sponsored content aligns with their expectations, is beneficial, and ultimately keeps them happy and engaged.

4. Explore Diverse Sponsorship Opportunities

Podcast sponsorships extend beyond pre, mid, and post-roll ads. Get creative and tap into the totality of your brand which means go beyond the audio file. Consider offering brands other deliverables that will drive results such as:

  • Link in bio access
  • Pins for Pinterest
  • Website ads, and more!

In my audio course, Stand Out & Secure Lucrative Podcast Sponsorships, I share over a dozen deliverables you can include in flat fee campaigns. This training is for audio creators with less than 5,000 downloads. Discover what brands are (really) looking for and how to effectively communicate how working with you is a worthy investment.

Read Next: Reasons Why Podcasters With Smaller Shows Should Negotiate Flat Fee Sponsorships

5. Patience and Persistence

Securing sponsorships for podcasts may not happen overnight. It takes time to get the ball rolling. Stay focused and continue building your empire and maintaining those relationships. Consistency, quality content, and dedication are key to long-term success.

Putting yourself in a brand’s shoes, would you hire you? If the answer is ‘no’ or you’re unsure, you may have some more work to do. Once I started thinking like a brand, PR agency and marketer, I started to see massive results, even though I admittedly do not have the biggest travel podcast.

If you’re eager to monetize your podcast through sponsorships, I invite you to consider one-on-one coaching. Here’s what you can gain from working with me:

  • Learn how to position yourself effectively for sponsorship success.
  • Craft compelling pitches that grab the attention of potential sponsors.
  • Get expert feedback and guidance on your marketing plan and monetization strategy.
  • Develop the confidence to pitch not only for brand partnerships but also for speaking engagements and collaborations as a podcast guest.
  • Confidently negotiate partnership terms and land your first, second, or even tenth brand deal.

The time to make your move is now. Fill out the application to join my podcast coaching program. The world of podcasting is evolving, and the opportunities are waiting for those who are ready to embrace them. Let’s get started and turn your passion and creativity into a thriving sustainable income stream.

Read Next: Sponsorship Myths Holding You Back From Monetizing Your Show

.

5 Lessons From 5 Years of Building a Successful Podcast

I recently celebrated five years of podcasting. I launched The Thought Card Podcast in 2018 after three years of blogging and months of procrastination and self-doubt. As an avid podcast listener, podcasting felt approachable. I figured audio would help me stand out in the travel space, assist with building a captive audience, and help me gain authority — all things I’ve accomplished using this medium. Naively, I thought audio would be less work than blogging, so it would be easier to publish content more often (LOL, it isn’t). 

A 4x grant-funded show, The Thought Card is an affordable luxury travel podcast with a personal finance twist inspiring financially savvy travelers to travel more while building wealth. I create destination guides and cover topics like homeownership, investing, saving, remote work, and ultimately living life on your terms through mindfulness and making smart money moves. 

Listen to The Thought Card Podcast on any podcast player – click here.

Over the last five years, I’ve experienced incredible highs and devastating lows — sometimes all on the same day, which threatened my will to keep going. Admittedly, I wanted to quit several times, but am so glad I didn’t. I credit my supportive podcasting community, WOC Podcasters, and loving husband for keeping me in the game. 

Having recently shared my story as the keynote speaker at PodBox Memphis Festival, I’m writing this blog post so more people can access the takeaways from my talk. Keep reading as I share the five lessons I’ve learned over these years. I hope these insights encourage you, help you trust your gut, and inspire you to lean in on furthering your aspirations, whether you’re just getting started, want to pivot or turn your hobby into a career. 

What Makes a Podcast Succesful (It’s Probably Not What You Think)

1. Filter Advice Wisely

As a new podcaster, we cling to the advice we hear from gurus, experts, and industry professionals. Since they know much more than us, we consider their suggestions gospel. Questioning our judgment, we ask what should I do vs. what can I do. We read every blog post, watch every YouTube video, and listen to podcasts to learn how to launch a podcast, how to market and grow a podcast, and more. We absorb everything without discernment, but not all advice is created equal.

Over the years, I’ve learned to filter advice from experts and the industry at large through the lens of my own values, goals, and understanding. What works for one podcaster may not work for another due to differences in content, audience, and the creator’s capacity. Two podcasters can implement the same strategy but achieve wildly different results. 

Listen to the experts, but only absorb what feels right for your unique situation. It’s easy to feel overwhelmed, like you aren’t doing enough, or to feel bad when you learn something new and have to start over from scratch to play catch up. As a podcast coach, this is something I’m very aware of. I guide my clients to make decisions that feel right to them but never dictate what they do. 

2. Shed Toxic Traits and Beliefs

As podcasters, we are impressionable. We often seek permission and doubt our abilities. Before you know it, you’re brainwashed into toxic limiting beliefs that hold you back from achieving your full potential.

It doesn’t help that ‘the industry’ tries to dictate what we can and cannot do as indies (independent podcasters). While we’ve made many strides, there’s still a lot of gatekeeping and scarcity mindsets. I often see this at large industry conferences where, for example, the sentiment is that smaller shows with less than 10,000 downloads per episode are unable to seek sponsorships. 

And while that may be true for those working with advertising agencies or following the CPM (cost per mille) model, this isn’t universally true. Especially if you customize each sponsorship — something I teach my students how to do in my signature course, ‘Stand Out and Secure Podcast Sponsorships.’ Listen to the first lesson of this course by clicking on the play button below.

To imagine what’s possible, I often look outside of the industry. I study what authors, speakers, bloggers, YouTubers, and even influencers are doing. Based on my observations, I create a blended strategy that serves me and pushes me toward my next level of achievement. 

Remember you are the CEO of your business and the creative director of your podcast. Experiment, follow your intuition, and don’t be afraid to pivot.

3. Rethink the CPM Model

Want to monetize your podcast by working with brand partners? Lean in closer: it’s time for real talk. 

The CPM (cost per mille) model is one sponsorship model, but it isn’t the only one. 

With the average podcast gaining 125 downloads per episode, the CPM model doesn’t make financial sense for indie podcasters. 

The CPM model benefits large shows with tens of thousands of monthly listeners. They make bank, and while I’m happy for them, what about the rest of us? 

Downloads are an important metric sponsors care about, but that doesn’t mean our smaller shows are less valuable or that brands do not want to invest in working with us. On the contrary! Read about the common podcast sponsorhip myths holding you back.

Exploring alternative avenues for sponsorships, such as offering packages and leveraging my entire brand, has been a game-changer.  

When you look at your podcast as more than the RSS feed, you realize you can help brand partners reach their goals by leveraging mentions in your newsletter, social posts, blog posts, and more. 

Investing in courses like Brand Deal Wizard with Justin Moore helped me connect the dots, where I learned how to create a sustainable business model built on sponsorships. Read about why I chose to take this brand deals course and how it helped me further monetize my show. 

In summary, once I started going left when everyone else was going right, I began to take off and grow in all areas: income to audience size and thought leadership.

4. Unlocking Success Year By Year

Every year I stick with podcasting has brought new levels of success.

In 2020 and 2021, I won four grants to fund my podcast. 

In 2022, podcast sponsorships contributed to 40% of my income.

In 2023, I was nominated for four awards, spoke at dozens of events, keynoted a podcast festival, and worked with more tourism boards than ever before! 

If I had given up in my earlier years, I wouldn’t have had the opportunity to leave my corporate job and pursue podcasting full-time or guide others in growing and monetizing their shows as a podcast coach

5. Podcasting Beyond Hosting

Lastly, podcasting is a multifaceted industry with opportunities beyond hosting. While podcast hosting is quite popular, remember other essential roles that drive success, such as editors, show note writers, podcast managers, producers, journalists, and coaches. There are numerous ways to be involved in podcasting and generate income. Consider parlaying your current skills to offer services to others or learn new skills.

Speaking of income, here are (4) additional income streams I leverage because of my podcasting skills:

While my podcasting journey has been both challenging and rewarding, it’s completely changed my life. It opened more doors than I can count, and the lessons I’ve learned and the opportunities ahead are a testament to what can happen when you bet on YOU. As you embark on your podcasting journey, remember to filter advice wisely, identify and shed limiting beliefs, and explore the diverse opportunities this industry offers. Learn from your experiences, define what a successful podcast looks like, and keep creating content you enjoy.