Speaking At WITS Week: Weighing in On The Future of Audio in Travel

April has been another incredible month for me as a speaker. Not only did I get to speak at Temple University all about how to pitch to be a guest on podcasts, but on Monday, April 19th, I shared the stage with representatives from The Beaches of Fort Myers & Sanibel, Helsinki Marketing Ltd., and Pandora at WITS Week Workshop: The Future of Audio! Watch the replay, where we talked about how content creators and marketers can incorporate audio and sounds into their travel stories.

Is There Space For Audio In the Travel Industry?

Yes, absolutely! As a travel podcaster, I’ve been recording podcast episodes LIVE while traveling for years.

Check out some of my episodes:

Last week, my husband and I recorded a live podcast while visiting Bad Martha’s Brewery in Cape Cod, Massachusetts!

I believe podcasting is just getting started, and there’s a huge opportunity to use audio as a marketing channel.

My podcast has reached over 56,000 downloads over the last two years. Listeners tune in from all over the world, but my top five countries include the United States, India, Canada, U.K., and Australia. By the way, I’ve never been to India or Australia! As I work with more travel brands and destinations on podcasting campaigns this summer, I cannot wait to share my findings and insights on this blog.

Watch the event replay here.

More specifically, at this workshop, I shared how WOC Podcasters, the podcasting community for women of color I founded in 2018, got started, why travel brands should consider investing in an audio marketing strategy, and the hurdles I’ve overcome developing a travel podcast.

Laura Fernandez, Head of Industry for Travel + Tourism at Pandora Media, will moderate this panel.

Panelists include:

The Future of Audio Panel.
  • Me — Danielle Desir, founder of WOC Podcasters and the host of The Thought Card Podcast.
  • Vappu Mänty, Director of PR & Communications, Helsinki Marketing Ltd., recently hosted a virtual concert for one million people.
  • Moira McCarthy, Vice President of Women in Music.
  • Lesley-Ann Thompson, Marketing Manager at The Beaches of Fort Myers & Sanibel.
Danielle Desir speaking at WITS Week Future of Audio Workshop with Pandora.
Dive into the world of audio from the lens of the travel industry.

Want to hire me to speak at your event? Learn more about my speaking topics and experience here.

Speaking At International Podcast Day 2020

I am excited to share last month I was one of the speakers at International Podcast Day, a global celebration of the power of podcasts. Held annually on September 30th, I shared my signature talk – how being a featured guest on a series of podcasts is a great way to build your brand, audience, and promote your products and services. I have been wanting to speak at this podcasting event for the last several years so this was a dream come true!

My talk “Be Your Own PR: How To Organize A Podcast Tour” detailed:

Having been a guest on over 65 podcasts, I credit this marketing strategy to helping me grow The Thought Card Podcast to over 40,000 downloads in two years.

Watch my full presentation here and sign up for my podcast guest pitching workshop.

September 2020

What is International Podcast Day?

Founded by the father-son duo, Dave Lee and Steve Lee, International Podcast Day is an opportunity to connect with podcasters, listeners, enthusiasts, and leaders in the industry. Between 2015 and 2020, the celebration includes broadcasts from podcast experts, in-person and virtual meetups around the world.

Attendees enjoyed my virtal session, yay!

When is International Podcast Day?

This is an annual event on September 30th.

In 2021, it is scheduled for Thursday, September 30th, 2021.

Next, I’m speaking at #FinConX in November.

Book me to speak at your event by reaching out to Danielle Desir at info@danielledesir.com.

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